Quest 1 - Chick-fil-A x OpenAI x NYPL
Quest 2 - Liquid Death x OpenAI x NYPL
Quest 3 - The MoMA : Keep Asking Why
Cultural Touchpoint: Art
Execution: Modern Performance Art/ Cultural moment / MoMA prizes / Leads to NYPL
Quest 4 - Sharpie: Caps off for No Cap
Cultural Touchpoint: Unplugged Journaling
Execution: DIY Pop-up / Limited Edition Collectible Journal / Leads to NYPL
The Research Shows:
80% of teens on social media encounter conspiracy-theory content, with 51% seeing it daily or weekly. (1)
41% of teens have encountered real images or videos presented in a misleading way. (2)
35% of teens say they have personally been misled by fake content online. (2)
22% of teens have shared content they later learned was fake. (2)
Fact-checking works. Just six digital-literacy lessons made students 2× more likely to recognize questionable websites.
Source: News Literacy Project, 2024; Common Sense Media, 2025; Stanford Graduate School of Education, 2022.
(1) Source: News Literacy Project, News Literacy in America: A Survey of Teen Information Attitudes, Habits and Skills (2024), nationwide survey of 1,110 teens ages 13–18
(2) Source: Common Sense Media, Teens, Trust, and Technology in the Age of AI (2025), page 3.
Social media culture is riddled with harmful and misleading information, so let’s help
gen z unplug while learning interactive and engaging ways to “cap-check”.
